Everyone should use TikTok vertical video for social media content marketing. It’s more than a smartphone-crazy adolescent craze. Video platforms provide a creative and unique way to interact and reach your audience. Learn why vertical video is special and why you should use it in your social media video marketing plan this year.
Why is Vertical Video Unique?
Vertical video empowers ordinary people to create. Society no longer relies on creatives with fancy cameras to make videos. Any smartphone user may now shoot high-quality content. Turning every consumer into a creator is the finest boost any organization can receive since they can get closer to consumers. Since you no longer sell to consumers. You collaborate and form connections while creating, engaging, and interacting with content.
How Does Vertical Video Build Relationships?
Vertical video puts you at your clients’ level. Imagine eating a great supper at a restaurant. The chef leaves the kitchen and meets you at your table to assess the meal. When you see the face behind the cuisine, you appreciate it more. You leave your fictional kitchen to generate vertical content. Vertical content is often filmed on smartphones by customers. However, companies using professional cameras using vertical video put themselves on the same level as the customer, providing content they understand and interacting with them. Vertical video also encourages buyers to share your items. You want to do more than make videos on these channels. Instead, you encourage viewers to produce and share videos. Users who incorporate your lenses, filters, viral trends, or audio clips in their films raise brand recognition.
Is Vertical Video Permanent?
Vertical video is growing. Not a TikTok-induced fad. TikTok and Snapchat didn’t promote vertical video. They just met a necessity. Once smartphone users began shooting, they needed a location to share their movies. Vertical video applications let people share daily experiences or produce engaging videos to interact with others. The large number of platforms using vertical video proves its endurance. Even YouTube, a horizontal video site, offers vertical videos. Vertical video will remain popular as long as smartphones default to it. The trend must be adopted or brands will fall behind.
10 Reasons Vertical Video Is Social Media Video Marketing’s Future
Use TikTok vertical video in your video marketing tactics for these 10 reasons.
Smartphones Are Growing
Smartphones helped introduce vertical video. Most smartphone users shoot vertical video because they hold them upright. Smartphones are owned by over 7 billion people. As long as people have smartphones, vertical video will dominate. Social media must accept and prioritize this format, since most people will post videos from their phones rather than cameras. Brands may keep shooting horizontal videos, but as social media favors user-preferred forms, they will be limited.
Videos Are Most Popular
Video is today’s most popular media format; therefore, incorporate it in your marketing approach. Videos account for 82% of internet traffic. Over half of viewers watch videos every day and want more brand videos. Video is more engaging and memorable for customers than other material types when learning about companies. Because of this, video marketing boosts conversions.
Vertical Video Apps Lead
Most popular social networking enables vertical video. YouTube, which first didn’t, is steadily adding vertical video. To reach your audience where they are, you must generate platform-optimal content. For instance, TikTok has 1.5 million monthly active users. However, the app only supports vertical video. Without vertical video, you’ll lose a significant audience. To get TikTok followers, you need to work hard and shoot high-quality and interesting trending vertical videos or buy subscribers.
Video Marketing Pays Off
88% of marketers reported substantial returns from video marketing, including ads and organic video content. Video marketing may boost engagement, connect with consumers, guide them through the sales cycle, and build loyalty. E-commerce integration on social media makes converting viewers simpler than ever. You shouldn’t only publish sales videos. Share corporate insights, lessons, instructional information, and interesting videos on your vertical video platform.
Vertical Video Leads More
Any marketing plan needs lead generation. But it’s also one of the hardest components of marketing. Not everyone who sees your material should give you their contact details. Instead, get information from brand-focused prospects. About 86% of marketers claim video marketing generates excellent leads. Complex algorithms on TikTok and Instagram make your video content more likely to appear in the feeds of comparable users. Thus, you improve the likelihood that viewers will be interested in your goods or services and supply their information or accept your offers.
Videos Promote Your Brand
You could spend thousands of dollars to get your marketing material in front of the correct audience or give them what they want and let them handle the rest. Social media videos get 1,200% more shares than photographs and text. Your viewers are more likely to share your video material with other prospective clients, enhancing your visibility.
Videos Enhance Usability
94% of marketers think video clarifies a product or service. Users are more satisfied with a company that provides tutorials or instructional information on how to care for and maximize their purchases. Vertical video applications will expand your audience for instructional, high-quality material.
User wants authenticity
Vertical videos are more genuine since customers are acquainted with them. Which would seem more natural to you: carefully produced product footage in front of a green screen or an ordinary individual using the product at home? The second scenario portrays an ordinary individual enjoying the product, which builds trust. Shooting videos like customers puts you at their level, making your brand look more real and engaging with them.
Many smartphone viewers prefer vertical
A quarter of mobile users watch videos vertically, while three-quarters prefer horizontally. However, many viewers prefer shooting video vertically, indicating that holding their phone upright is more comfortable. If there were more vertical videos, more viewers would prefer them.
Most videos are watched on phones
Traditional horizontal video was made for computer and TV displays. However, 75% of video viewers use their phones. Some marketing films are no longer best in horizontal format. Video material on social media maximizes space. Use full-screen content to immerse viewers in your message.